Group Discussions and In-Depth Interviews

Qualitative research through focus groups and individual in-depth interviews provide insights, understanding, and, a reality check of our thinking about markets. In the last decade of the twentieth century it was the fastest growing aspect of marketing research.

Between 1998 and 2003 ValueScope was part of a group with a framework contract  (title holder is Optem, Paris) to do focus groups and in-depth interviewing for the European Commission. Check a sample report in PDF-format from the Commission dated July 23, 2001.