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Values are fairly stable priorities how we want to live. Values unite us with certain people, products, and services and estrange us from others.

"Valuescope" is a trade name for a method used in survey research. It measures the fundamental values that form our attitudes and shape our behavior.

Key Benefits

The Consumer Valuescope has many applications in market research:

It can give you information about the segments where your product is strong and weak.

It tells you how your product is positioned in relation to the competition.

It shows you where there is room for a new product, which qualities are desirable and which should be highlighted in information about the product.

It can assist you to the optimal choice of distribution channels.

It is helpful in media selection for public relations and advertising.

It can guide the shape of your advertising.

The Consumer Valuescope is the fruit of intensive research. It is well grounded in social theory. It is easy to administer, using six questions in an ordinary telephone or face-to-face interview. It provides a typology of respondents that can be used in tabulations as easily as age and sex. It gives executives a three-dimensional map of a market that is more accessible than most elaborate tables and charts.

Join our free seminar on value research and the Consumer Valuescope.

 
 2002-08-22