Table of Contents:

Two Modes

Lessons from History, Geography, and Biography
  Change over time
  Change in space
  Young and Old
    Figure 1. Two Paths to Value Maturity

A Sociology of Values
  Cardinal Values
  Sensate and Ideational Values
    Figure 2. Ideational and Sensate Values and Media Technology
Systematization of der Zeitgeist
    Figure 3. A Three-Dimensional Value Space
    Figure 4. The Values of Gemeinschaft and Gesellschaft
  A Typology of Value Carriers
  Affiliations and Media in Value Space
    Figure 5. Swedish Voluntary Association in Value Space
    Figure 6. Swedish Weeklies in Value Space
  Demographics and Valuegraphics

A Case of Value Change in Our Times: Swedish Youth after World War II
    Figure 7. Value Changes 1945-1990

Mobility between Value Segments
  Movements toward the North
  Movements toward the East