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Table of Contents:
Two Modes
Lessons from History, Geography, and Biography
Change over time
Change in space
Young and Old
Figure 1. Two Paths to Value Maturity
A Sociology of Values
Cardinal Values
Sensate and Ideational Values
Figure 2. Ideational and Sensate Values and Media Technology
Systematization of der Zeitgeist
Figure 3. A Three-Dimensional Value Space
Figure 4. The Values of Gemeinschaft and Gesellschaft
A Typology of Value Carriers
Affiliations and Media in Value Space
Figure 5. Swedish Voluntary Association in Value Space
Figure 6. Swedish Weeklies in Value Space
Demographics and Valuegraphics
A Case of Value Change in Our Times: Swedish Youth after World War II
Figure 7. Value Changes 1945-1990
Mobility between Value Segments
Movements toward the North
Movements toward the East
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