Samples of uses of
ConsumerValuescope

Most studies using Consumer Valuescope are proprietory and part of the competition in product development and product promotion in the market place. There is one government sponsored study in Swedish in the public domain. It deals with sports, sport equipment and excercize habits. Motion och idrott 1997 by Karin Busch Zetterberg is available as an Acrobate file from the Swedish government. The use of  Consumer Valuescope is found in Chapter 7.

Use of Fragrance in Sweden

We will illustrate the use of The Consumer Valuescope in product development and marketing research from the field of cosmetics. This survey was developed to teach the researchers of Demoskop AB about the use of value space in market research. Katrin Neiman, Estée Lauder, Stockholm, assisted in interpreting data on fragrances and cosmetics.